What is the ETKO Animal Care Standard?

The ETKO Animal Care Standard is an international certification program developed specifically for pet (dogs, cats, etc.) grooming, cosmetic, and care products, such as shampoos, coat sprays, paw balms, and grooming wipes. Animals possess a skin pH balance, coat structure, and sense of smell that are entirely different from and much more sensitive than those of humans. This standard aims to prevent the use of aggressive synthetic chemicals in pet products—chemicals that threaten our furry friends' health and can cause skin dryness, allergies, or respiratory irritation. It ensures a lifecycle that respects nature and animal health, from formulation to packaging.

Key Technical Criteria of ETKO Animal Care Certification

ETKO Animal Care offers two different label classes based on the origin of the ingredients and the manufacturing methods. The technical framework can be summarized as follows:

• Certification Categories:

  • ETKO Organic Animal Care (Organic Label): A significant majority of the agriculturally derived (plant-based) ingredients in the product formulation must be obtained through certified organic farming methods.

  • ETKO Natural Animal Care (Natural Label): All components (100%) in the product must be of natural origin. While there is no strict minimum organic content requirement in this category, the use of synthetic chemicals is strictly prohibited.

• Formulation and Animal Physiology Compliance:

  • To protect the natural skin flora of pets, the pH values of the products must be meticulously formulated to match the specific animal species (e.g., typically between 6.5 and 7.5 for dogs).

  • Because animals have a sense of smell hundreds of times stronger than humans, the use of stress-inducing synthetic fragrances is banned. Scenting can only be achieved using safe, properly diluted natural plant extracts or essential oils.

• Prohibited Chemicals:

  • Irritating sulfates like SLS/SLES, parabens, silicones, synthetic colorants, petrochemical derivatives, and GMO (Genetically Modified Organism) ingredients are strictly prohibited from the product formulations.

• Ecological Approach and Packaging:

  • When the product is washed off and enters the water system, the formulation must not harm aquatic life and must be fully biodegradable. Packaging must be selected from recyclable and eco-friendly materials.

Why Choose ETKO Animal Care Certification?

Today's pet parents demand the same level of care for their furry companions as they do for their own skin. Many pet grooming products marketed as "natural" or "pet-friendly" actually contain harsh, irritating chemicals hidden on their back labels. The ETKO Animal Care certificate eliminates "greenwashing" claims by verifying the content of your pet products through independent laboratory analyses and formulation audits. It adds solid trust to your brand, ensuring you become the first choice for conscious pet owners.