The regulatory landscape for cosmetic marketing and environmental claims in the European Union is undergoing a significant transformation. With new EU directives aimed at eliminating greenwashing and ensuring the authenticity of sustainability claims, cosmetic brands must prepare to substantiate their environmental messaging through verified certifications.
As an authorized certification body, ETKO wants to ensure all our clients and COSMOS members are fully equipped to handle these upcoming changes. COSMOS-standard AISBL has recently published a comprehensive guide titled "Navigating EU's new sustainability rules," which details the impact of these regulations on the cosmetic industry and highlights how the COSMOS standard serves as a robust framework for compliance.
If you are an ETKO-certified COSMOS member, understanding these new rules is essential for future-proofing your product labels and marketing communications. Soon, generic environmental claims will no longer be permitted without recognized third-party verification—making your COSMOS certification more valuable and vital than ever before.
For more information:
https://www.linkedin.com/pulse/navigating-eus-new-sustainability-rules-cosmos-standard-aisbl-m1mcf/
For any questions regarding your certification status or how these upcoming regulations might affect your specific products, please reach out to the ETKO certification team. We are here to support you through the transition.